Prioritizing Key Success Factor of the Internet of Things Application in Tourism Enterprise

Purpose: The objective of this study is to explore critical success factors in Internet Things applying and their importance level tourism companies using the fuzzy theory. Theoretical framework: This paper uses TOE framework adds a customer security variable. Therefore, includes four variables technology, organization, environment, (TOEC) which are aspects research framework. Design/methodology/approach: By integrating FAHP extension methods, finds that for IoT application companies, including security. Findings: result show that, first ranking organization factor, second belongs securities come with third ranking, fourth environment. also indicates IT Human resources, Technology infrastructure, Top management support, readiness prioritized applications companies. Research, Practical & Social implications: contributes understanding IoT, its features highlights new technology solutions industry. Originality/value: fills gap TEO model by adding factor so-called TEOC model.